The article, "Jeb Bush prepares to give traditional campaign a makeover", discusses an interesting twist that could develop in the 2016 presidential election. While Jeb Bush has not yet formally announced that he is for president in 2016, his fundraising efforts have already been going strong. According to the article, the super PAC affiliated with his probable run for the presidency, "Right to Rise", has already raised tens of millions of dollars. The twist comes with how Jeb is going to treat this super PAC. It appears that he may entrust several duties of the campaign to the super PAC instead of being handled by the campaign itself. The campaign itself would handle items directly to Jeb while the super PAC would cover the rest. The idea in this strategy is that a super PAC can legally raise unlimited amounts of money making them the logical choice to cover campaign spending. The only drawback is that Jeb will not be able to directly coordinate with those in the super PAC. For the primaries, his strategy may lead to a super PAC for an individual candidate outspending the candidate itself in American history.
This idea for campaign finance really intrigues me. I am astounded that any one candidate would be able to relinquish such a task to an outside organization. He must have a lot of faith in the people on this committee because his whole election may depend on if they are competent enough to spread the Jeb Bush message.
I also think it is interesting that he is supposedly willing to give this much power to those whom he cannot control-- and I wonder if this mentality would (will?) change if (when?) he announces his presidential bid. It may also be a good idea to try something different-- like raising more money with SuperPACs-- to establish his own within the presidential candidates, so as not to be just the son-and-brother-of-former-presidents.
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